Whatever Happened To… Subliminal Advertising?
In 1957, marketing executive James Vicary claimed that during screenings of the film Picnic, the words “eat popcorn” and “drink Coca-Cola” were flashed on the screen every five seconds for 1/3,000 second—well below the threshold of conscious awareness. Vicary said soda and popcorn sales spiked as a result of what he called “subliminal advertising.”
Read the whole (short) article, from the February 2008 issue of Discover magazine, here.