Turning Water into Whiskey at Jack Daniel’s
Some would argue that the water flowing from a fissure in a rock in Moore County, Tennessee, is made for…
Writings
Whatever Happened To… Subliminal Advertising?
In 1957, marketing executive James Vicary claimed that during screenings of the film Picnic, the words “eat popcorn” and “drink Coca-Cola”…
Wallpaper for a Hyperbolic World
Frank Farris is a mathematician who has some wild ideas about wallpapering your hyperbolic house. I wrote about him for…
Whatever Happened To… Mind Control?
In the 1950s, visitors to a brothel atop San Francisco’s Telegraph Hill got more than just a tryst and a view…
8 Ways Scientists Look at—But Don’t Yet See—Dark Matter
The hunt for dark matter is on, and scientists are looking for the mysterious stuff on Earth and in space.…
A Shaking Star Soon Shares Its Secrets
Just as earthquakes help scientists learn about the interior of our planet, the way a star’s surface oscillates yields clues…